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WHAT IF...

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    • Mike & Juzzy
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We created a social reality series for queer couples

There are lots of dating apps for the LGBTQI+ community. But when you want something a little more serious as a queer person, you turn to Tinder. To celebrate its unique role in queer dating life, we threw The Big Tinder Wedding for couples from the community who swiped right on each other. It started with a successful outdoor activation during Pride, where engaged same-sex couples posed as real-life wedding cake toppers, atop the gayest cake ever. Those that proved they’d matched on Tinder became eligible for a free, OTT wedding, which became the basis of a YouTube reality series. With an influencer wedding planner as the host and squad of wedding experts, the series re-wrote the wedding day rules for a queer audience putting their own stamp on the ancient institution of marriage.

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