The McPickle. A single post that got the world talking about McDonald’s.

Our famous burgers are made from famous ingredients, so we decided to launch a brand-new burger with a single organic post on social – the McPickle. The only thing was…this burger didn’t exist. It was an April Fool’s joke, and one that quickly spread all over the world. But this didn’t stop people from hacking the McPickle, challenging each other to eat one and reviewing its pickle-tastic taste.

Awards

Bronze – Mobile - Content for user engagement - Cannes Lions 2019

Gold - Best use of Social Media - New York Festival AME 2020

Silver – PR - Use of Social in a PR Campaign - Spikes Asia 2019

Bronze – Mobile - Social for Mobile - Spikes Asia 2019

Bronze – PR - Food & Drink - Spikes Asia 2019

Honoree - Best Viral PR Campaign - Webby Awards 2020

Silver - PR - Caples Awards 2020

Shortlist - Mobile - Caples Awards 2020

Shortlist - Digital B to C - Caples Awards 2020

Highly Commended - PR-Led Content Creation - Mumbrella Comcon Awards 2020